I have a website written in Cyrillic. The content is in Cyrillic not the urls. But sometimes the users use the Latin keyboard to write the same word. Example if the word is "консaлтинг" they will type "konsalting" to search the word (in English this means consulting) This words may appear in H1 or in any other part of the page.
First I tough to create separate pages and to type the same content in Latin and use rel=canonical to point to the the Cyrillic page, but they will be orphan pages (not linked from anywhere) so I am not sure if using this kind of ghost pages will hurt seo ranking.
Any idea how I can do this ?