Using metadata to make website more readable by search engines


I got this problem statement from my school. I have trouble figuring it out, so I'd like some opinions on it. The problem goes:

Demonstrate how the FAQ-page can be made more readable by search engines like Google by supplying it with descriptive, structural and administrative metadata. Use and one of the formats Micro Data, RDFa or Json-LD. Explain your markup, including your choice of markup format and type(s) and properties. (You can change the page's existing HTML code if it serves your purpose, and you only need to include - and mark up - a few selected questions and answers.)

The website I'd have to do this about is here. enter image description here I've made some points so far:

  • I'd have to use the 'QAPage' as, but it doesn't have any specific properties linked to that What's the point of marking it as QAPage then?
  • The meta-description of the page is way beyond the general accepted limit (it's 360 characters and the recommended is approx. 150 characters). Do you think that rewriting the meta-description would make it "more readable by search engines like Google"?
  • I, myself, can't think about other ways of metadata I can use on a page like that, so I have trouble understanding the phrase 'supplying it with descriptive, structural and administrative metadata'. Do you have any ideas?
  • When they say that I'd have to 'mark up' a few selected questions and answers, what do they mean? Like mark it up to comply with Json-LD?

I absolutely don't think nor wish you'd give me all the answers, but it'd be nice if you'd take some time to help me better understand it. I can't ask the teacher because it's an exam, but we're allowed to get help from others.

Thanks in advance!

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| seo   | metadata   2017-01-02 22:01 1 Answers

Answers ( 1 )

  1. 2017-01-02 23:01

    Questions and answers can be marked up using so search engines will read them as questions as you have shown in the diagram.

    You should rewrite the meta description and if it's targeting a keyword be sure to include that in the meta description And keep it under 160 characters

    Same goes with the meta title but keep that under 60 characters

    You could check if it is in the XML site map and within two clicks away from the homepage.

    And to answer your last point they do mean mark it up with JSON LD you could also use schema.

    It may also be worth checking image alt tags and H1, H2 Tags to make sure they are relative to the page

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